Apple’s three new iPhones are nearly here (one delayed release aside), and they contain some genuinely groundbreaking advancements. Furthermore, new leaks have now confirmed Apple’s biggest, most expensive model of them all…
Credit goes to both BGR and 9to5Mac who have both broken the news that Apple will scrap its iPhone ‘Plus’ branding and complement the recently revealed 5.8-inch ‘iPhone XS’ with a 6.5-inch beast called the ‘iPhone XS Max’. And its price will turn heads.
Interestingly, both sites reference a pair of sources “familiar with Apple’s marketing plans” (presumably there’s some overlap) and the duo – which have strong track records with their exclusives – are convinced the information is rock solid.
The move is surprising given Apple has been condensing its brands under a single name for different sizes (iPad Pro, MacBook Pro, Apple Watch). That said,‘Max’ certainly carries a more positive punch than ‘Plus’ and ‘Pro’ makes little sense for a product not specifically targeted at professionals.