Apple is the most-preferred smartwatch brand for consumers in the US, followed by Samsung and Fitbit, Counterpoint Research said on Thursday. According to the market research firm’s latest “Consumer Lens” study, two in every three potential Apple Watch buyers said they will choose a Series 4 device and over half of the potential Apple Watch buyers are interested in buying an LTE version.
“Consumer Lens” is Counterpoint’s global research programme that aims to help the industry better understand the consumer’s perspective across different markets, channels and product categories. “Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer’s next purchase.
“Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the color preference so far”. The study further noted that Apple Watch is pitching itself as a health monitoring device with emergency life saving features to position itself as a necessary wearable device for all.