Xiaomi admits to putting ads in the settings menu of its phones

Xiaomi, the world’s fourth biggest smartphone vendor, has attracted some unwanted attention for its use of advertising throughout its Android software experience, called MIUI. A Reddit user recently posted about their disappointment with the increasing frequency of ads showing up in Xiaomi’s MIUI apps, including the music app and even the settings menu.

The company responded with the following statement, while also clarifying that it only applies to its devices running MIUI and not its Android One phones:

Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model. At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations.



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